My challenge with this logo was combing the stylistic elements that AHPR wanted, being “elegant, sleek and professional,” and the functionality of the logo’s name being four massive words. Another challenge was making this logo distinct from the other journalism groups of the SOJC, while still feeling like it coexisted within the same environment. These challenges acted as my creative parameters, and I was able to create a design that satisfied these requirements and ensure its longevity in the years to come.